Dialogue is a highly specific form of responsive two-way communication, which builds upon an orientation characterised by positive attitudes of the participants towards each other (Lane & Kent, 2018). In a dialogue, participants come together in a safe space in order to grasp each other’s viewpoint and develop new options to address a common problem (Pruitt & Thomas, 2007). Dialogue is “a conversation with center, not sides” visualising the process of channeling parties’ differences toward “something that has never been created before” (Isaacs, 1999, 33).
Respectful and ethical discussion as well as rhetorical and sensitive expression of ideas distinguish dialogue from other types of two-way communication (Lane & Kent, 2018). Dialogue is contrasted with discussion which is considered an informal and unstructured social conversation without intention to achieve certain outcomes (Organising Engagement, 2022). In a discussion, people see themselves as separate from each other (Isaacs, 1999). Dialogue is different from a debate where opposing sides defend their positions considering only one right answer or perspective staying evaluative and critical towards other viewpoints (Brouwer et al., 2015). Dialogue is not a substitute for various conflict resolution techniques, such as negotiation and mediation (Tool C6.01; Tool C6.02), as its aim is to create a changed relationship, not to reach a concrete agreement. Dialogue and deliberation are different processes with the latter focusing on careful consideration of options required to make tough decisions and the former being the basis for the latter to happen. Both are complementary steps in a bigger decision-making process (Pruitt & Thomas, 2007).
Dialogue can be put at one end of the public relations continuum, with propaganda or monologue placed at the other (Figure 1). Propaganda is a one-way communication model, or a two-way asymmetrical model with messages constructed to generate adherence. In turn, dialogic public relations seek truth and mutual understanding (Kent, 2017).
Figure 1. Dialogic Continuum (Adapted from Kent, 2017).