Water is wasted during conveyance or inefficiently used by many users. Simultaneously, water demand is steadily increasing, creating competition between different users and ecological requirements. At the same time the availability of water itself is dramatically changing. An obvious and necessary method to meet increasing demand is to make the best use out of the available water and utilise non-conventional sources of water or technologies to make more water available within the constraints of existing resources.
Water scarcity occurs when water demands grow beyond the limit of the supply potential (Mishra, 2020). Water efficiency aims to reduce the quantity and/or quality of water required to complete a specific task (Brooks, 2006) or reduce waste of water resources to increase water productivity. As such, the goal of water efficiency is to match water supply with water demand to secure access to water. Traditionally, this is done by increasing water supply capacity. However, this approach has a physical limit dependent of the available amount of water resources. Hence, the importance of alternative methods is increasingly being realised. Efficiency in water management tackles water insecurity by adjusting both demand and supply, which is further complemented by methods to increase availability of water and preservation of ecosystem services.
Efficiently managing water resources requires an integrated and holistic service delivery approach which encompasses water supply management (e.g. protection, maintenance and expansion of water sources and distribution systems), demand management (e.g., water pricing and public education programs on water conservation), wastewater management, storm water management, research and development, and, where applicable, Public Private Partnerships. It must also include an effective legal, regulatory, and institutional frameworks (ADB, 2010). Every basin is different, and therefore the mix of these different solutions will vary according to hydrological, economic, social, and political viability (Gleick, 2011).